The Infinity Assumption


Ben Young, serial entrepreneur, speaker, author and founder of bwagy shares daily ideas on his blog in small digestible bites, aimed to make you rethink business, marketing and the world around you. check out

Content is king is the oldage saying of Internet Marketing


It still is (we’re still telling stories right)

However is your content scalable?

Have you maximised the opportunity for it to spread?

If not.  Your wasting time.  Build some systems now for all content.

Make the infinity assumption.  My content will be out there for infinity.  Surely i should put some systems in now to leverage the time component.

Some ideas:

  • Share via a blog
  • Share on
  • Integrate social bookmarking (make it easy for friends to share)
  • Destroy any barriers to accessing your content
  • Get it syndicated
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