Starting the waterfall


Ben Young, serial entrepreneur, speaker, author and founder of bwagy shares daily ideas on his blog in small digestible bites, aimed to make you rethink business, marketing and the world around you. check out

When overwhelmed looked at what creates the waterfall, what one problem when solved will solve all the others.

As a startup this is usually just sales, if you have sales, everything else tends to fall into place.

I was reminded of this as we met with an augmented reality company, who said users tended to just focus on the software and lose focus on their surroundings.  Which actually meant they performed much better, as they focused on one thing, and everything else fell into place.

It’s like playing a racing game, you can focus on trying to beat your competitors, watch the clock, avoid obstacles, use boost and upgrades to win OR you can focus on great driving and just that.  It’s great driving which wins the race and everything else falls to the wayside.

Focus on the one issue which drives success of everything else. Finding this issue or problem, which in solving, solves all your others.

Sort by
  • Keri Henare says
    Nice article Ben.
    • coco says
      Great piece of advice!
    • Cataren says
      Great nugget of wisdom there Ben...It is so easy to get overwhelmed, but sometimes take the time to take a step back and even draw inspiration from a waterfull can be soulquenching:-)
    • Laura_actually says
      The world and all it's people need to start thinking like this one inspirational man.
    • milliestar says
      What a powerful piece of wisdom - i've been through alot in my life and spent alot of time beating up on myself about things. Taking three deep breaths and considering what creates the waterfall, is exactly what i'll do next time everything seems too much - thanks Chelsey!
    • nzmonstar says
      Great advice - too often we look at the negative in life.
    • Lara says
      This is such a great reminder, and definately something to think about and remember.
      Thank you :)
    • shopping says
      thanks for that :) great
    • KH says
      Sounds good to me!
    • coco says
      Does sound great
    • Anna says
      sound fantastic!!!

    Post your comment

    Want to have your say?

    It's quick, easy and 100% free.



    Endorsed Events

    • SpringBreakFIJI SpringBreakFIJI

      Secure your motivation for the year by locking in SpringBreak in Fiji, your own exclusive island

    • The Fijian Cup The Fijian Cup

      The Pacific Touch Rugby festival (Fijian Cup and Kava Cup) is underway on November 2, 2017 and with support from Touch Fiji and...


      From a fully chartered resort, an incredible line up of Kiwi musicians and Rock legends flown in you'll find nothing close to...


      The ultimate 5 days & Nights in Paradise!