Aristotle said the goal of all human activity should be happiness (including business).
Smile at someone and they smile back.
Same with yawning.
You spread the word, fast, easy and simple.
This is like joy, bring your customers joy, happiness, excitement.
The best forms of word of mouth.
If you bring someone happiness they will spread it and/or others will notice.
iPods are sold on enjoyment, videos go viral because they make you laugh or cry, business referrals come from those that are happy with your service.
Does your product genuinely make your customers happy?
If not, it should. Spread a smile :)
(you know you want to)
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