Remarkable Content is like a drug

bwagy

Ben Young, serial entrepreneur, speaker, author and founder of bwagy shares daily ideas on his blog in small digestible bites, aimed to make you rethink business, marketing and the world around you. check out http://blog.bwagy.com

Why do people keep coming back for more on Twitter? Blogs? Podcasts?

One of the rare non-Apple laptops seen in an otherwise cool park full of cool people

It is like a drug, getting great content is like the mouse in the cocaine experiment, he can press a lever for a pellet of cocaine or sugar.  Inevitably he keeps pressing cocaine, as he likes the feeling.

I have absolutely no scientific proof but I suspect that is why once your in, your in.

You keep coming back to twitter for the great content & people you meet, the same with your favourite blogs they write in a fashion you understand, is relevant and what you demand.  Podcasts the same.

You keep chasing that experience….

 
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  • Moobug says
    Actually the experiments showed that the the rats continued to press the lever at an increased frequency for the sugar long after they gave up pressing the lever for cocaine. But same concept

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