Let others do the talking


Ben Young, serial entrepreneur, speaker, author and founder of bwagy shares daily ideas on his blog in small digestible bites, aimed to make you rethink business, marketing and the world around you.

Sometimes (in fact more often than not) it’s best to let others do the talking.


Instead of you selling, get your clients to sell for you.

Instead of explaining benefits, let your results speak for themselves.

Instead of explaining who you are, let others do that for you

Interesting approach, you should try it.

I am setting up a ‘What people are saying’ page (in progress).

Where I have asked a wide range of people to answer the question,

Ben is?

As (like you) I am many things to different people.

Feel free to jump in by tweeting with #bwagy or posting in comments or emailing me.

Otherwise give it a go yourself, let someone else do the talking.

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  • Wice says
    This would suit me down to the ground as the one thing I hate doing, is selling myself. However, I would feel pretty narcissistic asking clients and friends to publicly talk about me this way. I feel embarrassed enough having people's testimonials about my work on my website. I think that the NZ way is generally modesty and few of us like to blow our own trumpets.

    I also imagine that maybe the type of person who set up what is basically a 'brag about me" page, might get a few surprises about how people saw them if he threw this wide open. I wonder if the writer of the article above, only asked people whom he knew would say good things about him! After all, nobody is perfect and there would no doubt be negatives along with any positives.
  • flowery3 says
    My other half always says we have two ears but only one mouth for a reason! Listen more than you talk, and listen openly, without spending that time planning what you want to say, and where you can fit it in.
    Not just in business but in life
  • Anna says
    i like what your partner says... so true!! and so cute!!
  • KH says
    I like that advice too.
  • Wice says
    .. but the proposal the article puts, is to use other people to advertise yourself. Would you be happy to do this the way that is suggested.
  • KH says
    I meant to post as a reply to flowery. I personally wouldn't be comfortable doing things the way it's suggested in this article. I don't think it's very clear on how to take action on the suggestions either.
  • flowery3 says
    I quite like the " let your results speak for themselves " idea. Perhaps they are also advocating things like customer testimonials. I find those reallly handy when I am looking at a company, as sometimes a customer explains things to other customers better than the company does itself, pointing out the little things that make the difference as a customer, or explaining what is involved in certain products or services. In fact, it was customer testimonials that helped me be more confident in going with a new cheaper bikini waxing clinic!! AS a customer its great to have somewhere to thank a company for good service, and tell them what you appreciated, as well as suggest new things / ways to improve. Thats what I sort of read into this article. But the way its written, seems there's lots of different ways we can read meaning into it..
  • Wice says

    I have my own business and although testimonials are great , I know that these are not always able to be trusted. I am always a little sceptical when I read them. Too many are simply PR exercises and in the past, I have worked in even large institutions where I have been asked to write a 'testimonial' for their services to include in a brochure.

    Business is very tough right now for most and it is a struggle to know quite what to do to increase trade. Using word of mouth as an advertising tool must have been around since cavemen first traded rocks.

    Testimonials are all very well, but what I really value, is my clients giving me referrals - passing me on to their friends and associates rather than just saying Oooo and Ahh! When they pass my name on to people, I know that they have put themselves on the line for me and really do appreciate what I have done for them. It's a great way to follow whether you are keeping on track. I work really, really hard to give my clients the best value and service I can and am lucky enough to get most of my business from referrals.

    I don’t think I would ever ask my clients to write about me on a ‘brag sheet’. I would hate people to feel obliged to say something ‘nice’ about me and in turn, I would hate to feel obliged to them for doing so. I simply don’t think this is the way we things in NZ. Certainly people appreciate compliments but very few would actually go out and ask for them.
  • flowery3 says
    That makes a lot of sense Wice - when I appreciate a business, I tend to recommend them to friends, or use them again. I do read reviews/customer comments with a pinch of salt, although still find them helpful - particularly those on independent websites such as trip advisor and no more cowboys etc. I guess because I write the truth, I think a lot of others do too. Its certainly nice to have somewhere to tell people of good experiences I have had. I also like to tell a business if there's something they could do to improve things, although I find it hard to criticize them, as I can often see things from their point of view too, and realise how hard it is to always get things right.

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