It’s all about permission

bwagy

Ben Young, serial entrepreneur, speaker, author and founder of bwagy shares daily ideas on his blog in small digestible bites, aimed to make you rethink business, marketing and the world around you. check out http://blog.bwagy.com

The world is full of interruptions, facebook, email, twitter, mobile, mail, tv.

They all rely on one thing that we give them.  Attention.

We can also take that away.

Attention is at the consumers disposal.  It always has been.  In the 21st century our attention is becoming increasingly scarce.

So you need to get permission.  Permission to send us a txt, permission to be in my twitter network, permission to send me an email.  

Guess what? I will only give you long term permission if you send me personalised and relevant experiences.

 

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