Contento - The web-app that’s redefining content placement

Carl Thompson, Co-founder of Contento, explains why the traditional content placement is out-dated and how Contento aims to bring it into the future.

Over the past decade, the media landscape has changed significantly.

Gone are the days when a bottle of rosé and market fish with jus could swing you a full-page editorial or online article. The majority of media/blogs are now pay-to-play. Over the years I have marketed several businesses. From fashion labels; Crowded Elevator and Fitwear to SaaS; TradeGecko and Bronami.

Getting articles on other media/blogs has always been incredibly important for awareness, social proof, and SEO. Guest posting has always been an integral component of our marketing strategies. However, the finding, emailing, and dealing with blogs has always been soul-sucking, and incredibly time-consuming work.

I got frustrated with the outreach process. We tried press release syndication tools, but they either didn’t work, or the quality of the resulting articles was abysmal. There had to be a better way. So we got deep into customer discovery and engaged with over 30 media and brands to learn as much as we could.

What we found surprised us. Banner ad income has been driven down to $4USD per thousand impressions.

For most blogs, the cost of turning a press release into a meaningful article outweighs the advertising income. Editors are now looking for more content and more revenue, at less resource.

Enter, Contento

Contento allows brands, and agencies, to offer unique articles to media for native use. Publishers can view the full article and choose to take it, or not. Publishers on Contento have self-registered and are willing to accept articles from brands and agencies.

We are receiving registrations of new publishers daily; from niche titles to bigger broader blogs. The feedback we are getting from PR and content creation agencies is that they are looking for niche publications that have a high-quality, targeted audience.

Contento gives marketers direct access to media without the cold emails, back and forth comms, and relationship building lunches. I wish I had this when I was marketing previous companies. It would have saved us countless outreach hours.

We have used New Zealand as a test bed, and we are now ready to push wider into the NZ/AU market. We’re still working out exactly how to do that, but guest posting, like this one, is defiantly a pillar of our marketing strategy.

As technology and buying behaviours change so too does our media needs. Content will always be the foundation of most marketing plans, but I believe businesses need to allocate budget towards creation, distribution, and promotion.

I seem to have a passion for creating tools to make business easier. I know how hard growing a business is; I’ve been there, several times now. I’m also a sucker for a good story and love hearing about the passion that business owner put into their work. We want Contento to help facilitate and distribute meaningful stories.

For more, see:

Sort by
  • New Member says
    when your internet site or weblog goes live for the first become antiquated, it's miles thrilling. that is till you do no person but you and your. divorce mediation mediator
  • New Member says
    visit our home page first-rate article as quickly as remarkable idea!thank you for any such caustic article. I virtually respect for this invincible advice..
  • New Member says
    Find Babysitters thank you for taking the length to discuss this, I vibes strongly that adoration and admittance greater in perform to this difficulty. If practicable, which include earnings know-how, could you thoughts updating your weblog lower back subsidiary opinion? it's miles enormously useful for me.
  • New Member says
    Maui wedding photographers brilliant web website online, outstanding comments that i can undertake. Im upsetting adopt and might follow to my contemporary process as a pet sitter, that is extremely courteous, but I yearning to toting going on cross beforehand. Regards.
  • New Member says
    visit our website all the contents you stated in pronounce is simply too satisfactory and can be truely beneficial. i'm able to store it in mind, thanks for sharing the recommendation keep updating, looking arrangement following for extra posts.thank you
  • New Member says
    먹튀사이트 that is the top notch mind-set, though is just not assistance to make every one sence in any respect preaching now not quite that mather. virtually any method many thanks in toting taking place to i had goings-on to express your very own article in to delicius nonetheless it's far seemingly a dilemma the use of your steering web sites can you are making smile recheck the concept. thank you then again.
  • sheamus says
    Every day I visit a number of blog sites to see content, however this offers quality based content. click this site
  • /var/www/getfrank/versions/prod-170117201719/common/plugins/sfThumbnailPlugin/lib/sfImageMagickAdapter.class.php:363:string '' (length=0)
    nomankhatri says
    I have a similar interest this is my page read everything carefully and let me know what you think.
  • New Member says
    i've gate your article, it's far intensely informative and beneficial for me.I esteem the important mention you manage to pay for on your articles. thanks for posting it.. Sims 4 android
  • /var/www/getfrank/versions/prod-170117201719/common/plugins/sfThumbnailPlugin/lib/sfImageMagickAdapter.class.php:363:string '' (length=0)
    nomankhatri says
    The most interesting text on this interesting topic that can be found on the net ... payday loans online no credit check direct lender from

Post your comment

Want to have your say?

It's quick, easy and 100% free.



Endorsed Events

  • SpringBreakFIJI SpringBreakFIJI

    Secure your motivation for the year by locking in SpringBreak in Fiji, your own exclusive island

  • The Fijian Cup The Fijian Cup

    The Pacific Touch Rugby festival (Fijian Cup and Kava Cup) is underway on November 2, 2017 and with support from Touch Fiji and...

  • Rock Island VANUATU Rock Island VANUATU

    From a fully chartered resort, an incredible line up of Kiwi musicians and Rock legends flown in you'll find nothing close to...

  • Summit FIJI Summit FIJI

    Summit FIJI aims to revolutionise how businesses can approach conferences, corporate retreats and team building weekends