Discussing :: Why YouTube Red’s Launch Is a ‘Watershed Moment’ for Google

Last week, YouTube launched the company’s long-anticipated ad-free monthly subscription service, YouTube Red — a move that may not only affect the streaming video giant’s content creators and users, but also ripple through a number of businesses run by YouTube’s parent company, Google. And the impact of the announcement could reverberate further: YouTube Red may herald a new era of tech companies turning to subscription services as a primary way to generate revenue. The unveiling of YouTube Red was a “transformational announcement,” says Peter Fader, a Wharton marketing professor and co-director of Wharton’s... read full article
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