Discussing :: Why ‘Missed Call’ Marketing Has Taken Hold in India

Some analysts were surprised when India emerged second globally in the number of mobile subscribers (1 billion plus). It had overtaken the U.S. in 2015; China is the leader on this metric. In the U.S., consumers are generally able to afford cell phone service. In India, however, recent census data shows that 75% of the population earns less than Rs. 5,000 ($75) a month. So how many people can afford their monthly mobile bill? Surprisingly, the number is very high. There are two reasons for this. Handset prices are plummeting. The Delhi (Noida)-based Ringing Bells has launched a model called Freedom251, which costs Rs. 251 (less than $4). Cheap, it... read full article


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