Discussing :: Think Your Product Is Too Boring for Word of Mouth Marketing? Think Again

Word of mouth has become the Holy Grail for today’s marketers. Word-of-mouth marketing, also called word-of-mouth advertising or WOM, is 10 times more effective than traditional advertising, according to Jonah Berger, a Wharton marketing professor. “A great deal of research has demonstrated that word of mouth affects choice, diffusion [the process by which a group of people adopts a product] and sales,” writes Berger. Today, word of mouth extends far beyond face-to-face and phone conversations to texting, chatting, social media sites and blogs. How does a business find reliable suppliers or choose the best advertising agency? What... read full article


Think Your Product Is Too Boring for Word of Mouth Marketing? Think Again

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Word of mouth doesn't spread that easily. Instead, there's a social media agency
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