Discussing :: Interview: Rachael Carter founder of SOHO WINE CO

I understand big things have been happening for SOHO WINE CO? It's been so exciting. We started in 2009 with a small team, and suddenly I'm finding that export markets are coming to us - we don't have to go out hunting them. We've landed a big export to the U.S.A, across fifty states and have also been picked up in the U.K. Since then we've seen huge growth and hired new staff. We even have a staff shortage in Marlborough. Branding is an essential part of wine marketing, how has your brand evolved since you started out?Branding is distinct to the market, and we started in sich a crowded brand market that we wanted a point of... read full article


Interview: Rachael Carter founder of SOHO WINE CO

best of luck for the future. wine is such a personal thing, i myself like a sav.


Love Marlborough Sauv, this will defiantly be on my list to try.

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I'm like a fish out of water without my wines......definitely will give SOHO a go!!!!! All the best SOHO WINE CO.....CHEERS :)

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Well done Rachel, I really appreciate the love and care that you put into your very classy wines

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Hey Rachael try not to send it all overseas, let us Kiwi's try some too.


I like your advice to "wine newbies". Try lots of diffent wines! Ok then I will :)


I'm always so inspired by women who are around my age and are kicking ass in a typically male-dominated realm. Go Rachel!


made very interesting reading, great to see someone doing so well in todays busines world with so much against them, with the recession times are tough, awesome job Rachel, you GO GIRL!! i wish soho all the best for the future


yum wines


Rachael sounds like she is upon solid ground....... I would like to share a bottle or two with her. Soho for the Solo..

Jealous much on your success in the wine industry. Good on you. Unfortunetly I only know how to drink it lol

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