Discussing :: Inclusive Toys: Will a Curvier Barbie Help Mattel’s Bottom Line?

Two of the biggest toy makers in history are making changes to their product lines. Mattel, maker of the Barbie doll, is adding curvy, petite and tall dolls to try to address an issue it may have connecting with young girls. LEGO is introducing a mini figure that uses a wheelchair. Rebecca Hains, professor of advertising and media studies at Salem State University in Massachusetts, and Wharton marketing professor Americus Reed recently appeared on the Knowledge@Wharton show on Wharton Business Radio on SiriusXM channel 111 to discuss the strategy behind these new product lines and what it could mean for the companies. An edited transcript of the... read full article

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Inclusive Toys: Will a Curvier Barbie Help Mattel’s Bottom Line?

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Many women's use these products for fashion and beauty as well.The rushessay.com reviews share these products with price and also mattels bottom line. I hope you like their services.

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