Give an Abandoned Dog a New Chance at Life With Pedigree

The saying, “It’s a dog’s life” may ring true for the hundreds of thousands of dogs in New Zealand that have loving owners, but the same can’t be said for the thousands that are abandoned in this country every year.

Each year as many as 11,000* dogs are dumped or abandoned in New Zealand, but thanks to PEDIGREE® some of those dogs are being given a second chance at life and the opportunity to be adopted by a loving family.

Between June 19th and August 13th 2011, PEDIGREE® will donate a portion of the sale of any PEDIGREE® product to the annual PEDIGREE® Adoption Drive Charitable Trust, a registered New Zealand charity that donates money raised to animal shelters such as the RNZSPCA to give abandoned dogs the chance to find a good home.

PEDIGREE’s® range of Dry Dog Food now has a new formulation** for increased nutritional absorption and includes more essential oils for a healthy skin and coat, vitamin E and C for a strong immune system, x-shaped kibble for clean teeth and fibre for a happy tummy.

With something to suit every type of dog from a precious puppy to a sprightly senior, owners can rest assured that when they feed their pooch PEDIGREE®, they’re giving them a complete and balanced meal that will help them live a long and happy life.

And for those who don’t have a dog but would love to give one a happy home, PEDIGREE® is helping to make the choice a little bit easier thanks to cutting-edge technology designed to match homeless dogs to their human doubles.

Called Dogglegänger, the software has been developed by facial recognition experts NEC and allows for state-of-the-art human to canine pairing.

NEC’s Head of Research and Development Glen Cameron says the company is proud to be involved in helping to find abandoned dogs good homes.

“The core technology called NeoFace has been ranked*** as the world’s most accurate at comparing human to human faces. Although the algorithms were not tuned to detected dog faces, our experiments worked surprisingly well,” he says.

“A few small modifications to the engine allowed us to achieve an exciting concept which has been developed into an extremely entertaining site.”

Mr Cameron says as Dogglegänger has the cause of finding homes for abandoned dogs at its heart, NEC is proud to be a part of it.

“My daughter’s first comment was, ‘Oh my dog is so cute, I want my dog! Can we get it Dad?’  To me, that’s proof the campaign is doing its job.”

The Dogglegänger technology works by looking for visual areas of similarity between the person looking for a dog and the lovable canines that are searching for homes - change your expression and you could get a matching lookalike!

PEDIGREE® Marketing Manager Oliver Downs says he’s excited about this year’s campaign and the addition of the Dogglegänger technology.

“Until now, the plight of homeless dogs has been a faceless cause. But by connecting a real person to a real homeless dog, PEDIGREE® and NEC have created a hugely personal experience – one that will give homeless dogs across the country the very best chance to set up that vital first meeting in the journey to finding a new home,” he says.

“At PEDIGREE® we believe every dog deserves love, good food and a good home. Our mantra, “We’re for dogs” is something we’re proud of.”

PEDIGREE® Dry Dog Food (starting from RRP $7.66 for 1kg), PEDIGREE® Canned Dog Food (starting from RRP $2.99 for 700g), PEDIGREE® Pouches (starting from RRP $7.35 for a six pack) and PEDIGREE® Dentastix (starting from RRP $6.19 for 110g) are available in stores nationwide now.

For more information on the PEDIGREE® range of products or to find out how to donate or adopt a dog of your own, visit www.pedigreeadoptiondrive.co.nz.

 
Sort by
  • dae says
    You're so interesting! I don't believe I've truly read through something like this before. So nice to find somebody with a few genuine thoughts on this subject. Seriously.. thank you for starting this up. This site is something that is needed on the internet, someone with a little originality! gta 5 cheats online
  • dae says
    You're so interesting! I don't believe I have read anything like that before. So good to find somebody with unique thoughts on this subject matter. Really.. thanks for starting this up. This site is one thing that is needed on the internet, someone with a little originality! Generate gta 5 money
  • dae says
    You are so awesome! I don't suppose I've truly read through something like that before. So wonderful to find another person with original thoughts on this subject. Seriously.. many thanks for starting this up. This site is one thing that is needed on the web, someone with a little originality! more info about gta 5 hack
  • dae says
    You're so interesting! I don't believe I've read through something like this before. So wonderful to discover another person with some genuine thoughts on this subject matter. Really.. many thanks for starting this up. This site is something that's needed on the internet, someone with some originality! gta 5 money hack
  • dae says
    You're so interesting! I do not believe I've read through a single thing like this before. So wonderful to discover another person with a few genuine thoughts on this subject. Really.. many thanks for starting this up. This site is one thing that's needed on the internet, someone with a little originality! Generate gta 5 money
  • dae says
    You are so awesome! I do not think I've truly read through something like that before. So great to find another person with some unique thoughts on this subject matter. Seriously.. thank you for starting this up. This web site is one thing that is required on the internet, someone with a little originality! Generate gta 5 money
  • dae says
    bookmarked!!, I like your blog! Generate gta 5 money
  • dae says
    Aw, this was a very good post. Finding the time and actual effort to generate a superb article� but what can I say� I put things off a whole lot and never seem to get anything done. gta 5 money hack
  • dae says
    The next time I read a blog, I hope that it does not fail me as much as this one. After all, I know it was my choice to read through, nonetheless I genuinely thought you would have something interesting to talk about. All I hear is a bunch of whining about something you could possibly fix if you were not too busy looking for attention. Gta cheats online
  • dae says
    When I initially commented I seem to have clicked on the -Notify me when new comments are added- checkbox and from now on every time a comment is added I recieve 4 emails with the same comment. Is there an easy method you can remove me from that service? Appreciate it! more info about gta 5 hack

Post your comment

Want to have your say?

It's quick, easy and 100% free.

  •  

Features

Endorsed Events

  • SpringBreakFIJI SpringBreakFIJI

    Secure your motivation for the year by locking in SpringBreak in Fiji, your own exclusive island

  • The Fijian Cup The Fijian Cup

    The Pacific Touch Rugby festival (Fijian Cup and Kava Cup) is underway on November 2, 2017 and with support from Touch Fiji and...

  • Rock Island VANUATU Rock Island VANUATU

    From a fully chartered resort, an incredible line up of Kiwi musicians and Rock legends flown in you'll find nothing close to...

  • Summit FIJI Summit FIJI

    Summit FIJI aims to revolutionise how businesses can approach conferences, corporate retreats and team building weekends