Time Marketing

Wake up! I am busy. You are busy. We are even busy when we sleep. Face it everyone is busy.

Surely you realise by now that you are marketing for [peoples] time, time to try your product, time to enjoy it.

Time is becoming more and more valuable. Your product should be too.

Make your product fun, enjoyable, make us really long for the day to pass till we can enjoy it.

That’s a magic position to be in right there.

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  • Wice says
    Can’t really get totally on board with this one with the reference to fun. Time is a very valuable commodity and many charge for their services by the hour or even minute. However, I don’t think many people are in a market where a product can translate into ‘fun’. The mind boggles: dancing dentists, pirouetting plumbers! I’d rather put my effort into creating a quality product or service that is functional, reliable and within its bounds, beautiful. I would hope such a product would give pleasure to its users but ‘fun’ – no!
  • Starlite5 says
    I suppose it's all about creating a perception to try and intice people to try your product or service....but certainly time is of the essence and there never seems to be enought hours in the day sometimes to get everything done :)
  • Wice says
    I think that rather than focussing on 'fun' for a product or service, Saathci and Saachi's concept of "Lovemarks' is much more on the ball. Here the marketing and branding is concentrated on creating passion for a product - an emotional bond.

    If anyone is interested, take a look at the lovemarks website :

    There are also a couple of books about 'lovemarks' branding called:
    • Lovemarks Expanded
    • the lovemarks effect

    More info on the above website
  • Dee-Dee says
    ...time is of the essence and I just wasted some of it reading an article if you can call it one with 3 sentences....
    • KH says
      It must have been a forgettable three sentences. When I read your comment I had to reread the article to remind myself what it was about. You were right. Oh well, there goes another two minutes...
    • New Member says
      Many people do marketing for business but time marketing I read first time in my life.best resume services also do marketing for clients.Now it's time to find out about time marketing.
    • New Member says
      I totally agreed with you. Every one busy in their own work and business. Students busy in studies. Degree holders busy in finding jobs. Boss busy in employees.The fact is this time we all are busy. write my personal statement
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    • Enjoying the post a lot, You guys have always offered the best with getting some e-comm consulting done, I might not be as surprised with it before as I am now, Thanks again for all the posts

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