The Apple Watch


Ben Young, serial entrepreneur, speaker, author and founder of bwagy shares daily ideas on his blog in small digestible bites, aimed to make you rethink business, marketing and the world around you. check out

You knew it was coming.


1) Is it a sustainable form factor?

If watch behaviour is any example yes.

2) Imagine how good it’ll be in five years

A real robocop kind of future.

3) The real question is, when will you buy into it, today or tomorrow.

I’ve been wrong before but the app marketplace is what will make it sticky. Like swapping tv subscriptions, 2 or 3 compelling apps will make you switch. They might be at launch, or they might be next year.

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