Silence

bwagy

Ben Young, serial entrepreneur, speaker, author and founder of bwagy shares daily ideas on his blog in small digestible bites, aimed to make you rethink business, marketing and the world around you. check out http://blog.bwagy.com

is scary huh?

Silence, please.

People pause.  They don’t know what to do.

There is a void.

You instantly think you need to fill it.

What if you didn’t? What if you bought 30seconds of ad time during peak times and had nothing.  Absolutely nothing.

People would be in the kitchen during the ad break going “who turned the tv off?”, others would look up to see what was going on, they might even tune in.

Silence is polarising, we are so used to noise, we have no idea how to react.

 
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  • That's what the mute button on the controls is for - who doesn't push it when the ads are on?
  • Wice says
    I'm with you ClaireElizabeth. Hubbie has fingers like lightening when it comes to the ads on TV.

    I love peace and quite any time though... partly comes from working by myself for years. Unnatural noise becomes an intrusion just like someone standing too close and invading my space.

    I was out at dinner the other night with hubbie. We don't say that much to each other but I watched another couple at a table nearby. They looked perfectly happy though they mustn't have said more than a few words to each other thoughout their meal. There is a time and a place foir noise and chatter and it changes during our lives. Silence certainly doesn't frighten me but lots of obtrusive sound sure does!
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