Free T-Shirts are so boring


Ben Young, serial entrepreneur, speaker, author and founder of bwagy shares daily ideas on his blog in small digestible bites, aimed to make you rethink business, marketing and the world around you. check out

First off.

They’re free.  


Which establishes low value. So we’re not actually likely to wear them at all.

Given the cost I suspect that getting you to wear them is not the key part, they want you to discuss their product as you received a freebie.

Let’s change this.

How about, you hire a designer off threadless to make an awesome t-shirt that may or may not feature your brand and give it away.  

You then provide two opportunities for conversation.

1) X company gave me freebies.

2) Hey I like your t-shirt where did you get it from?

3) You will actually desire to wear the t-shirt vs throw it out. (and thus allowing greater opportunities for discussion everytime it’s worn)

Give it a shot, why not? We all know everyone throws those t-shirts out anyway.

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  • Wice says
    Some items are fun for sure, but I really don't like sporting branded gear of any sort whether it's an Estee Lauder bag, or a bagel t-shirt. However, I know these items are used and appreciated by others with different ideas.

    As for free t-shirts, these are invariably generic. They are not usually supposed to be fashion statements, but shout "promotional material" and there is a certain cult image in wearing them. If ever receive a promo t-shirt, I always pass it on to hubbie or an athletic friend to use as a running or gym shirt. They are idea for this - useful for the wearer and the promoter.
  • Anna says
    i always use free tshirts as gym shirts haha...
  • RoseC says
    I use my Tee's for night attire :-)
  • Anna says
    although... we give away teeshirts at work all the time and we always see the boys wearing them...
  • StillMe says
    I don't understand this article. First it says no one wears them, then it says 'give it a shot', then again it says no one is going to wear it. Huh?

    I don't wear 'advertising' shirts from companies, unless it's a freakin' awesome company that I'm proud to be associated with (can't think of many off the top of my head. Maybe Apple) and it's also a cool shirt, but I do wear Cast and Crew shirts from movies I've worked on. We're filming a feature film next year and will most likely to t-shirts for cast and crew. But they will be awesome... :)
  • New Member says
    Showbox app is a standout amongst other portable application to watch motion pictures from cell phone gadgets

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