Developing an Online Presence for Your Business

Stuart Macadam

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While a large section of business owners are still doing their business in the brick-and-mortar way, click-and-mortar businesses are quickly emerging as the new business models. When it comes to promoting your business online, the most future-ready way to promote it is to enlist your business in as many business directories as you can.

Online business directories are a new spin to the good old business yearbooks and directories that used to be a staple for every household even two decades back. However, since e-directories are already here, it’s high time that you enlist your name in a popular business director. Here’s how to exploit a business directory optimally for the ultimate growth of your business.

Specifying contact details is the key

Many prospective customers cannot locate the business names or traders they are looking for online just because these business owners or their web marketing managers are too lazy to fill the details. Customers look for information. They want as much details about a company or brand or product as possible so that they can take a wise buying decision. For this reason only, uploading your full contact info on a web directory is highly essential. If possible, upload your company logo too.

Use SEO keywords wisely

Did you know that business directories are just large SEO-friendly repositories containing complete information about businesses? Yes, many web marketers forget that developing an online presence is all about doing smart SEO. The first step towards getting online prominence is to use an SEO-friendly web directory for enlisting your business. If you find a section for tags, enter the most relevant tags that relate to the SEO keywords you are targeting. Besides, utilize the enormous opportunity for promoting your business by writing an SEO-friendly description for your business name. Do not leave a single field blank.

Local SEO is important

One easy way to promote your business locally is to utilize a business directory that has city-specific sections or pages and then targeting an area specific keyword. For example, if you are plying your trade in New Zealand, you should choose the specific city page on a business directory and then create and incorporate keywords (e.g. your business type/service name + city name) so that your local customers can easily find you using a simple directory search.

Opt for Premium Listing

One of the sure-fire ways of developing an online presence for your business is to upgrade to premium listing options. How does this help? Well, premium listing always means better visibility and better trust. It’s in human psychology that when a person sees your business name appearing on top search results time and again, he assumes that your business can be counted on. This is how a large section of web traffic moves towards paid search listings. Business directories work in the same way as search engines, at least when it comes to finding relevant search results. Therefore, premium search listing can be very effective.

Choose your category wisely

Last but not the least, if you do not choose your business category rightly, you will be responsible for losing a large section of your traffic. If you are selling automobile spare parts and you enlist your business in the real estate category, many prospective customs won’t find you on a business directory. Therefore, it’s essential that you choose your category wisely and help your potential customers locate you easily.

As a final point, choosing a really good business directory is essential. All your efforts will go in vein if you settle for anything less than the best.

 
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  • Well there was this e-commerce marketing expert who helped me develop an Online Presence for my Business. I cannot express enough how simple everything got because of his efforts.
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  • Evan says
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