We're better because we're cheaper

bwagy

Ben Young, serial entrepreneur, speaker, author and founder of bwagy shares daily ideas on his blog in small digestible bites, aimed to make you rethink business, marketing and the world around you.

That has to be the laziest marketing message I’ve heard.

We Are Cheaper Discount HiFi Storefront

Who wants to be cheaper?

Who wants to attract customers that want cheaper?

Who wants to motivate staff that we’re doing this to be cheaper?

It’s a losing battle… please do not ever ever say your better because you’re cheaper, say your better because you deliver magnitudes times more value, robust support, innovative technology, improving your customers life, increasing their status… the list goes on but you get the point.

 
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  • Wice says
    Everything has its place and it would be a sad world with no choice. Some people need cheap. Everyone likes a bargain but it is only the more affluent privileged who can afford to be 'picky'.
  • Mellow says
    Made in China, comes to mind....... no guarantee for endurance!

    Landfill material ?
  • Dee-Dee says
    everyone is always looking for a bargain that is part of the human condition and if it happens to be bundled in a cheaper package then why not. I have a lot of designer friends who love shopping at lower priced stores, but most of the time they are purchasing these items to enhance them even more through some kind of designer stroke type of thing, they make what they purchase looking really cool, and have sold a couple of pieces for good prices

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