Career, Business & Politics 2012
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Platforms
Platforms used to be something you stood on whilst you waited for the train. Platforms now are shaking up industries. A platform for users to buy any book they want. Amazon. A platform for businesses to sell anything they want. Ebay. A platform for... Read more about Platforms
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We're better because we're cheaper
That has to be the laziest marketing message I’ve heard. Who wants to be cheaper?Who wants to attract customers that want cheaper?Who wants to motivate staff that we’re doing this to be cheaper?It’s a losing battle… please... Read more about We're better because we're cheaper
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Marketing by the numbers... and the numbers only
Spam is a numbers game, spam enough people and someone signs up, people get more savvy, means you need to spam more people. Spam really is the result of going by the numbers too much – the more we talk to the more we hope that someone... Read more about Marketing by the numbers... and the numbers only
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Keeping an idea bottom drawer
That is, a place where you keep your ideas. Ideas that are neat, novel but not quite right. Even the ideas you do execute. This is standard practice for Creatives, people whose careers live and die by their ideas. But you don’t... Read more about Keeping an idea bottom drawer
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Frustration ensues
When there isn’t a step forward. A noticeable difference. If you can just help people move forward, even if it’s just to help start the ball rolling, they’ll love you for it. Instead of focusing on what you’re... Read more about Frustration ensues
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Simulations
When we learn & train, we’re in essence doing simulations of the real world. What others have done, how we should react and what we should do – based on prior performance. Simulations give us the opportunity to do better. To... Read more about Simulations
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Fragmenting your efforts
Going from project to project, idea to idea, brandname to brandname without a common thread is wasted effort.Each and everytime you need to start from scratch.Whereas if you had a common thread, your personal brand, behind each and everyone you... Read more about Fragmenting your efforts
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Taking the path least travelled
Ensures you get the most unique learnings. Unique learnings that give you an advantage over your peers. It also prepares you for anything that’s thrown your way. Again moreso than your peers.And it means if you have to repeat that... Read more about Taking the path least travelled
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Imagine a science experiment
When the first try is the only one. You almost never get it right do you? Read more about Imagine a science experiment
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Let us train search results
Einstein said: “The definition of insanity is doing the same thing over and over again and expecting different results”. The annoying thing is that when you are seeking information often the same results come up over and over. It... Read more about Let us train search results
Latest discussions
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People like numbers
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Chi-Chi
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EGG Maternity calling for New Zealand’s most photogenic mums-to-be (and their bumps)
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