Facebook Advertising can be a very tricky place to stand out from the crowd.
I remeber back when I started with Facebook Ads, you set the ads up and people started responding and engaging immediately.
However, today the market is a lot more saturated and you really have to create something truly special.
Here are three things you can do to improve your ads.
1. Have a compelling offer- Put an offer in front of people that would make them feel guilty if they missed out on it. It could be something like this: Only $19 (You save $180). Make it the offer people will dread missing.
2. Use emojis. They are great for giving your ads some personality and character as they're designed to capture people's attention and engage them.
3. Use carousel ads. I've seen some incredible results with carousel ads and cannot recommend them enough. You can fit an array of images and videos in them and it gives people a chance to interact witht he ads as well.
About Stuart: Stuart Macadam is a digital marketing expert, specialising in social media, email and landing pages.
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