With the shortest day of the year fast approaching on Friday 21 June, New Zealanders could be forgiven for suffering from a case of the mid-winter blues.
Research from leading sexual wellbeing brand Durex has found that 75% of New Zealanders believe sex is beneficial for overall health and wellbeing, but that half of Kiwis are not satisfied with their sex life. So this year, to help lift the mood of the nation, Durex is calling on couples to take a fresh perspective on the shortest day and think of it instead as the longest night, and a great opportunity to spend a romantic night in with your special someone.
“The Durex Longest Night is like a mid-winter Valentine’s Day, but with less pressure and more pleasure,” says Nicola Nashed from Durex New Zealand.
“We’re encouraging Kiwi couples to come together for the ultimate date night in, with more time than any other night of the year for couples to spend together. We know that just over 60% of Kiwis are currently in a relationship. Of those, the average time they’ve been together is 17 years, so perhaps it is time to spice things up a bit!”
Only half of New Zealanders are having sex as often as they’d like and (not surprisingly), men are slightly less happy with their frequency of sex compared to women.
“At Durex we think that most people are looking for more ways to enjoy time together, they just may not necessarily make it a priority. Given this, the Longest Night is the best excuse to stay in under the covers and get cosy,” says Nashed.
Taking part in the Durex Longest Night also gives people the chance to win a romantic mid-winter getaway to one of New Zealand's premier luxury resorts by playing the in-sync song generator on Durex New Zealand’s Facebook page. The app helps find you and your partner’s perfect bedroom mix.
To coincide with the Longest Night, Durex is also launching their new ‘Mutual Climax’* condom to the New Zealand market. Mutual Climax is a revolutionary step in condom design, and has been specially developed with ribs and dots to speed women up, while slowing men down with a lubricant formulated to prolong excitement and ensure couples can climax together.
“Our research has found that on average, men reach climax within 7 minutes whereas women take almost 20 minutes. Mutual Climax is all about creating an intense experience for both partners. It’s the easy, simple secret to longer lasting sex – you can thank us later!” says Nashed.
*Always read the label. Use only as directed. Reckitt Benckiser, Auckland.
What: Durex Longest Night
When: Friday 21 June 2013
Who: Couples who wants to enjoy ‘couple time’
Where: Bedrooms across the country
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