ClosetDrop: Social Online Shopping

Hristina Serafimovski

Hristina is a media enthusiast and beauty/hair junkie. She watches way too many Art House films and has great (expensive) taste in wine.

There’s a new player in town changing the face of the user-to-user online shopping experience. If you aren’t already in the know, ClosetDrop has only come about in the last few months and has rapidly amassed a 10,000 strong following through a unique, fully integrated social network approach that can only be described as a runaway success.  Currently available only to New Zealand and Australia, the site is set to go live across Canada and the USA by the end of the year. 

The concept behind ClosetDrop is to create a niche-trading platform by connecting you to like-minded fashion lovers. The social element of the site ensures you always know who you’re dealing with and removes the ‘anonymous seller’ syndrome, keeping buyers and sellers honest and accountable. You know the name and the face of the person you’re buying from or selling too, you can see if you have friends in common and you can check on the users credibility. You also have the option of subscribing to the user to be alerted to any future listings they put up. 

In a nutshell, how it works is you “Like” the ClosetDrop page on Facebook and this takes you straight to the Closet Drop site which uses your Facebook details as your log in – quick, easy and no more password and log ins to remember! You can browse, list and ‘peg’ items you like that you can come back to later. ClosetDrop subscribes to a stringent photo guideline policy that ensures items are represented as they actually are – so no more nasty surprises in the mail.

The best part? The site is currently free to use! No listing or success fees in sight! Not forgetting the upcoming iPhone Ap - sure to make the whole experience even faster.

ClosetDrop’s design takes inspiration from the blogging and Pintrest community, focusing on a clean and crisp display that is easy to navigate and jumps straight into the available product from the moment you get to the homepage. The site is purely fashion oriented, focusing specifically on the latest trends and the one-off pieces. You can filter results by what’s trending, what listings are about to expire and even item location. This will be especially exciting when the site hits the US shores shortly – finally breaking down those barriers to the US market.

So no more “nothing to wear” dilemmas, no more trouble putting together an outfit. No more dealing with flippant users that end up frustrating the excitement of buying a gorgeous addition to your wardrobe. Enjoy the experience, interact and get involved with a community that’s just as passionate about fashion as you.

Love Fashion? Love


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