Wellington fashion Week 2013: Designers

Rosanna Price

Success comes in all shapes and sizes and it is our duty to recognise and celebrate these great people, products and events in New Zealand. Fashion, media and marketing are just three things that make Rosanna tick.  She is a writer, wife, dog-lover, and works in the capital city. 

Email her: zana.price@gmail.com

Follow her blog: www.thesfactory.blogspot.co.nz

What is New Zealand fashion? It is a unique coming together of fantasy and fabric, where passion meets practicality and style. It is a force forever growing, changing, evolving and extending its reach far beyond the remote location of our shores.

It is also an impetus for a coming together of people with a common desire of designer fashion. 

Rosanna Price will be covering Wellington Fashion Week 2013 on 3-7 April and in the meantime will be bringing you an up-close glimpse of the designers involved.

Left: MARDLE | Right: HIGHNOONTEA

New Zealand fashion labels, Mardle and highnoontea, have just launched their Autumn/Winter collections after throwing a collaborative fashion show in the capital with a few other up and coming designers.

Shiana Weir is behind Mardle, which she describes as “casual elegance”.  Her focus of design is for women who like to have a bit of fun with their wardrobe, to look good but to also be functional and versatile. “I like clothes I can just chuck on whenever and wear to work or out at home, something that multi-tasks… but something that is well-presented, has beautiful fabrics and has an ease to it.”

A market-focus is also essential for the industry. Shiana says she is inspired by what’s going on around her and overseas which is important as well as having her own style.

 “I think it’s important to be original but also to tick the boxes: for what people are actually after, what people are going to buy and what make sense for you as well. What will work for a New Zealand client? New Zealanders are getting better and more adventurous and I think that things like street-style blogs really help push people along.”

Mardle is to make its second appearance at Wellington Fashion Week. Shiana says it is a great opportunity for designers to get their label out there:

 “They’ve invited buyers and media from all over the place. So people will see the show and write about it, and they may approach you to get involved in their store. To really take advantage of the opportunity I’ll probably be doing a pre-show preview for buyers because it’s silly not to really. You get all these people in town for one week.

“Last year was really good for Mardle. The media really got on board and I got some very good reviews so it was helpful. Boutiques had heard of me through media, so when I approached them they had already been reading about me. That was really cool.”

highnoontea’s creator, Sheryl White, has been in the industry for 13 years. While she indeed has talent for fashion, she doesn’t think fashion is as important as style; “I admire people with style, whether it be in their dress or the way they carry out their lives. Style is something inherent and draws others in.”

The highnoontea customer is “a free thinker, who can pick out our classic shaped pieces and mix them with hard-edged elements such as a cool leather jacket or some oversized vintage jewelry.”

Sheryl’s favourite international designers are Marni and the Proenza Schouler boys, but she loves New Zealand designers for their passion and style. “I am excited by the new direction NZ fashion is heading and feel like labels such as Pardon My French and Company of Strangers are leading the way.”

Left: HIGHNOONTEA | Right: HIGHNOONTEA

She will be kept busy the next couple of weeks finalizing styling and preparations for Wellington Fashion Week. It will be the first time highnoontea is showing. 

“We have just shot our SS 13/14 look book and campaign and are super-excited to share with the buyers, media and public.”

Mardle and highnoontea will be in the same show on 5 April.

 

For more information:

Wellington Fashion Week

Mardle

Highnoontea

 

All Mardle photos courtesy of Nikita Brown Photography

Highnoontea lookbook shots by Jenn Hadley Photography and Winter showcase courtesy of lifestyle Tea

 
Sort by
  • Rosanna she deserves to be famous her Wellington fashion Week 2013 was awesome this is great post to read I have read it all.Thanks for sharing an informative post.
  • New Member says
    Working with formidable key words helps get in touch improved with the visitors and for any field around whole. Leaving a good old Pagerank unit includes the fact is made it simpler for united states stop keyword and key phrase padding. High Trust Flow
  • New Member says
    I haven’t any word to appreciate this post.....Really i am impressed from this post....the person who create this post it was a great human..thanks for shared this with us. Citation Flow Blog Comments
  • New Member says
    This is a easy to navigate application without difficult choices or perhaps perplexing icons. Among the better top features of this kind of application are usually: high quality logo design
  • New Member says
    This kind of application has also several fascinating set up equipment which will help an individual control (bring forwards or perhaps acquire backward simply by a single level and also group/ungroup) the particular emblem factors in the hassle-free approach. high quality logo design
  • New Member says
    That'sthe factor marketing that you choose to perfect due diligence in advance of producing. Additionally, it is likely to jot down better ad utilizing this type of. psychologist Sacramento 95610
  • New Member says
    We are really grateful for your blog post. You will find a lot of approaches after visiting your post. I was exactly searching for. Thanks for such post and please keep it up. Great work. Trust Flow Blog Comments
  • New Member says
    Quickly this site will indisputably be famous among all blogging people, because of its fastidious articles or reviews. woodworking for kids plans
  • New Member says
    Very good blog post i've got to suggest and even bless you in the tips. Degree certainly a sticky area of interest. Then again, will be some of the top rated information of the precious time. As i treasure ones own blog post and even watch for alot more. IOCL Recruitment
  • New Member says
    Hi, I find reading this article a joy. It is extremely helpful and interesting and very much looking forward to reading more of your work.. best kitchen scale

Post your comment

Want to have your say?

It's quick, easy and 100% free.

  •  

Latest discussions

Endorsed Events

  • SpringBreakFIJI SpringBreakFIJI

    Secure your motivation for the year by locking in SpringBreak in Fiji, your own exclusive island

  • The Fijian Cup The Fijian Cup

    The Pacific Touch Rugby festival (Fijian Cup and Kava Cup) is underway on November 2, 2017 and with support from Touch Fiji and...

  • Rock Island VANUATU Rock Island VANUATU

    From a fully chartered resort, an incredible line up of Kiwi musicians and Rock legends flown in you'll find nothing close to...

  • Summit FIJI Summit FIJI

    Summit FIJI aims to revolutionise how businesses can approach conferences, corporate retreats and team building weekends