The Rules Of Stolen Girlfriends Club: A youthful rebellious spirit, a healthy sense of humour, and the ability to entertain and empower.
And empower they did.
The Stolen Girlfriends Club Spring 2013 “Nasty Goreng” and Mini Cooper Paceman launch took place last week in an industrial warehouse in the heart of Newmarket. An edgy crowded club-like atmosphere was recreated thanks to the open bar. Over 200 well-dressed fashionistas and influencials were mingling at the fashion event of the season.
The quirky and eccentric label was founded in 2005 by a group of friends, Dan Gosling, Luke Harwood and Marc Moore. Designing for men and women, Stolen Girlfriends Club has taken the world by storm in its 8 years in the industry. Stocked in over 13 countries, SGC has just grown even bigger with their newly released diffusion line for US brand, Urban Outfitters.
For spring 2013 you can expect an animal inspired range, sporting leopard prints in various colours and elephant skin-esque fabrics. The favourites of the night have to be the trending thigh-high opaques with a thick lace band, and the men’s casual hoodie with a golden tiger face embossed on the front. But never fear all you conservatives out there! Along with these edgy and wild designs, simple cuts, and duller shades of clothing were present. The most significant and appealing feature of the range is that all the garments are very wearable- unlike many mid to high end fashion brands.
The show concluded with the much anticipated entry of the new Mini Paceman, flaunting an eclectic floral carbon wrap. Hopefully this is the beginning of the “statement” car. After all, I do think of my wheels as an oversize handbag, so why not have a leopard print one?
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