Loobie’s Story On Island Time

Ruby Romanos

Ruby Romanos is a design graduate who can usually be found engrossed in a book on the beach, trawling through the shops looking for those killer heels, or bounding around on the netball court. She is the director of the photo retouching business eight bit canvas, and likes to dabble in photography. Oh, and she also does not like cats.

Exuding Balinese tranquillity in the private rooms of Snapdragon, Loobie's Story debuted its 2013 Spring/Summer collection. The launch was a relatively intimate event with cocktails and island-esque nibbles reminiscent of long hot summer days. Designers Laurinda and Brent Sutcliffe ensured total emersion into Bali, complete with authentic music and a clock running on island-time.

Loobie's Story is a taste of what's happening around the world. A merging of urban essentials with a little bit of the exotic every day. A collection that lets you tell your own unique and every changing story. A story about a love for life and a life well lived.

Loobie's Story focuses on loose fitting and exotic clothing which you could easily dress up with a pair of heels and some flashy jewellery, or throw on over your bikini and head to the nearest beach. There is a strong emphasis on intricate henna prints, dip-dyed fabrics and cropped jackets. Bring out your needle and thread as embroidery is evidently making a comeback!

The models sported tousled, sea-spray hair and wedge shoes, nicely complimenting the bohemian theme. The Spring/Summer line is a timeless collection, with a huge range of pieces to choose from. Unlike some fashion fads, the garments are able to be worn for years on end so there is no need to revamp your wardrobe, the style will not reach an expiry date.

What I especially liked about Loobie's Story is that the clothing has not been designed to suit only the size 6 runway model. The collection is versatile and can be worn by all ages and dress sizes. My personal favourites are the crocheted lace garments in fresh white and pale lemon. Even if statement colours and complex prints are not your cup of kava, accessorising with a henna printed scarf in a tropical colour is sure to give your outfit a lift. Maybe the mango punch put me in the zone and I was swept up in the whole Bali atmosphere, but I strongly feel that owning an outfit from the range would instantly transport you into holiday mode.

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