According to a recent study* of New Zealand women, over 80% acknowledge they have damaged hair.
Of these women, 95% admitted to using styling tools known to cause hair damage, including brushing, blow drying, curling and straightening. The results of this study went on to conclude that although many women know their daily hair styling routines are damaging their hair health, they are simply not willing to sacrifice the style they love- sounds just like us!
Dove has recently launched a new DOVE Damage Therapy Treatment Mask range which features three rinse out masks - Intensive Repair, Colour Care and Heat Defence – all formulated to help repair dry or damaged hair caused by heat, chemical and styling treatments. The purpose of the masks is to ensure that we can do whatever we like to our hair, knowing DOVE will help take care of the damage. We spoke to Certified Trichologist, David Salinger from Adelaide, he says: “It’s no secret that most things women do to their hair can cause damage, weakening the hair fibres and eventually leading to breakage. That’s why conditioning treatments, like DOVE Damage Therapy Treatment Masks, should be incorporated into every woman’s haircare routine to help compensate for this damage and provide protection against future damage, so women can enjoy healthy hair.”
Available now in leading supermarkets for RRP $8.17
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