Discussing :: How digital [ads] will change the tv experience

I was thinking about this last night – upon hearing the news of the Amazon set top box that’s rumored to release next week. What happens when you have a fully digital tv experience, with ads you can engage with? Here’s what happens: 1) Real Time Bidding I was at an Ad:Tech session about this last year, their conclusion is that real time bidding won’t happen on Tv.  I disagree.  Once you can do real time bidding you’ll want to, to maximize the return.  There will be some nuances (i.e. tv shows advertising currently being booked out in advance) but over time brands will want to bid up certain times. 2)... read full article

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How digital [ads] will change the tv experience

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Journals of Addiction and Preventive Medicine is an international open access peer reviewed journal that encompasses all the habits that leads to addiction

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