I understand big things have been happening for SOHO WINE CO?
It's been so exciting. We started in 2009 with a small team, and suddenly I'm finding that export markets are coming to us - we don't have to go out hunting them. We've landed a big export to the U.S.A, across fifty states and have also been picked up in the U.K. Since then we've seen huge growth and hired new staff. We even have a staff shortage in Marlborough.
Branding is an essential part of wine marketing, how has your brand evolved since you started out?
Branding is distinct to the market, and we started in sich a crowded brand market that we wanted a point of difference. SOHO is a sexy wine brand, named after the person drinking it, around entertainment and fashion, as opposed to the environment, like a rock or a hill, like so many others.
What are your wine/food matching recommendations?
- Havana pinot noir is the cross-dresser of grapes, and goes well with red or white meat. It's amazing with a steak fillet or fish.
- Revolver wine is a big wine, and goes beautifully with lamb shanks.
- Stella sauvignon blanc is limey and goes with a gorgeous butterfish.
Weather can play such a large part in a vintage, how are your nerves when you see detrimental weather?
Mother nature is always a risky game. When the weather is bad, [grape] prices go up, making it harder on exporters.
What innovations do you see playing a large part in the wine industry in the next 20 years?
I see huge growth. Sauvignon blanc is always a leader, but we are starting to get noticed with Chardonnay.
Where do you see the emerging markets for wine export?
Definitely Asia and Germany, which is where we'll be looking next.
Things seem to be looking up for SOHO. Where to from here? World-wide domination?
That's the one! We're actually adding a premium beer to the mix, and a French champagne!
Do you have any advice for a wine lover newbie?
Try lots of different wines. New Zealand wines are a good place to start, but don't limit yourself. Try overseas wines too. It's a little bit like food - very subjective - so go with the taste and smell and keep an open mind. Blind taste testing is another great way to learn what you do and do not like.
Cocktail & Drink Recipes
Drink in style.
Daily words of Inspiration
Sometimes wise, sometimes true, sometimes just a really good giggle. Updated daily.
Your Weekly Cute Fix
We've carefully limited the collection to seven at a time so you don't implode with the onslaught of cuteness :P Enjoy
ALL NZ Daily Deals
Shop Smart, The best daily deals from around New Zealand pulled together into this one set of pages
Top Sex Positions
Spice up your bedroom with Chelsey's list of top sex positions to rock your world!
Secure your motivation for the year by locking in SpringBreak in Fiji, your own exclusive island
The Fijian Cup
The Pacific Touch Rugby festival (Fijian Cup and Kava Cup) is underway on November 2, 2017 and with support from Touch Fiji and...
Jim Beam Rock Island is an all inclusive fully immersive travel experience which was brought into the music festival scene by Jim...